Senior Director of Demand Generation

Diversity, Equity, and Inclusion

It is our duty to create and advance a diverse and inclusive company where all Taulians feel they are celebrated. All individuals are welcomed, free to express themselves and rewarded for showing up as authentically every day. By hiring women, people of color, individuals with disabilities, veterans, people of all sexual orientations and from underrepresented and marginalized communities, Taulia will revolutionize fintech.

About the Job

We’re looking for a unique person who can own a hybrid role of strategy and creativity. The ideal person will play a role in the global marketing management team, helping to analyze the marketplace, building and executing the global marketing plan. You will also spearhead planning and delivering global demand generation and ‘go-to-market’ activity in the US, while working closely with the VP of Marketing and the Senior Marketing Manager in Europe.
Our ideal candidate is an analytical and operational thinker, naturally curious and an expert in getting the most out of marketing automation systems. You will be building a solid operating infrastructure for our leads, database, reporting & analytics.
We’re looking for someone who thinks creatively and is excited by helping to develop and execute our marketing strategy on a global basis.
 

Responsibilities

•    Own the creation and execution of the strategic global demand generation plan
•    Identify market trends and recommend activities to maximize any potential opportunities
•    Own all go-to-market activity in the USA
•    Work with and support the regionalization of campaigns in Europe together with the European Senior Marketing Manager
•    Setup and maintain dashboards including utilization of SFDC and Full Circle Insights
•    Define and manage the process to facilitate flow of data between systems to produce metrics
•    Measure, report and improve marketing activity and campaigns based on agreed marketing metrics utilizing Full Circle Insights and SFDC
•    Maintain an accurate and up to date global database of all of our key prospective customers
 

Skills, Knowledge and Experience required

•    5+ years experience
•    Expertise in creating and executing strategic demand generation plans including full budgetary responsibility
•    Excellent knowledge of SalesForce and marketing automation solutions
•    Excellent copywriting skills
•    Familiarity with enterprise software or SaaS marketing function
•    Knowledge of industry email marketing, CAN-SPAM, and best practices
•    Has the ability to work hard and still have fun at the same time!
 

About Taulia

Taulia is a fintech company that is part of the SAP group. More than 2 million businesses in over 150 countries collaborate on our network. Our customers include Airbus, AstraZeneca, and Nissan. We help them and their suppliers access cash when and where they need it most. Some of our customers have improved their working capital by more than $1 billion while making their supply chains more resilient and sustainable. For more information, please visit www.taulia.com. Compensation is based on a variety of factors including (but not limited to): skills, depth of work experience, certifications, geography, etc. Total compensation for this role includes a generous benefits program, RSU incentive plan and annual performance bonus. Additionally, compensation is reviewed annually and career pathing opportunities are available for continued development.

AI Statement

At Taulia, we are embracing Artificial Intelligence to revolutionize our industry and empower our team. We believe AI is a fundamental tool for innovation, efficiency, and creative problem-solving. We are looking for forward-thinking individuals who share our excitement for the future and are eager to learn, experiment, and grow with us in an AI-driven landscape. If you have a curious, adaptive, and collaborative mindset, you will thrive here.