ABM Campaign Manager

Diversity, Equity, and Inclusion

It is our duty to create and advance a diverse and inclusive company where all Taulians feel they are celebrated. All individuals are welcomed, free to express themselves and rewarded for showing up as authentically every day. By hiring women, people of color, individuals with disabilities, veterans, people of all sexual orientations and from underrepresented and marginalized communities, Taulia will revolutionize fintech.

About Taulia

Taulia is a fintech company that is part of the SAP group. More than 2 million businesses in over 150 countries collaborate on our network. Our customers include Airbus, AstraZeneca, and Nissan. We help them and their suppliers access cash when and where they need it most. Some of our customers have improved their working capital by more than $1 billion while making their supply chains more resilient and sustainable. For more information, please visit www.taulia.com. Compensation is based on a variety of factors including (but not limited to): skills, depth of work experience, certifications, geography, etc. Total compensation for this role includes a generous benefits program, RSU incentive plan and annual performance bonus. Additionally, compensation is reviewed annually and career pathing opportunities are available for continued development.

About the Job

You will lead the planning, development, execution and ROI measurement of marketing campaigns to generate awareness and demand from target prospect and customer segments, with a focus on ABM and the mid-market segment. Success in this role will be measured by net new and new contract pipeline contributions achieved by reaching, influencing and converting target accounts and key personas.

Responsibilities

• Develop and execute high-impact, integrated demand generation campaigns to achieve revenue and pipeline goals for target segments) using omnichannel, integrated demand management strategies.
• Manage the planning and delivery of all advertising programs executed in platforms such as 6Sense, Google, LinkedIn and other B2B digital and off-line marketing channels, to deliver marketing qualified accounts (MQAs) and MQLs to Sales
• Work cross-functionally within the marketing organisation as well as with sales and other teams, to design and orchestrate impactful, targeted campaigns
• Implement best practice in efforts to create standardised Marketing plays, reporting and dashboards for target market segments, that deliver funnel impact 
• Work cross-functionally and with third party relationships as required to ensure programs are delivered on time and budget

Skills, Knowledge and Experience required

• 7+ years of proven multi-channel B2B marketing experience targeting enterprise buyers
• A proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritise numerous projects simultaneously
• Experience building and managing multi-channel ABM campaigns using 6Sense or a similar platform
• Understanding of pipeline management and ABM metrics
• Excellent verbal and written communication skills. Strong interpersonal skills are a must
• Comfortable presenting campaign concepts and results to Sales and other senior stakeholders
• Strong influencing and relationship-building skills
• Team player with ability to work independently and autonomously
• Flexibility to adjust to the dynamic nature of a startup
• Hands on experience with CRM and MAP platforms, such as Salesforce, Marketo

Performance Indicators:

• Generation of net new opportunities in target accounts/ segments
• Account reach and engagement from target accounts influencing buying stage and funnel 
• Generate leads from mid-market for Taulia solutions targeted at this segment
• Marketing touched pipeline
• MQA, MQL and SAL leading indicator goals